Posts tagged ‘selling’

April 2, 2012

#39) Learning from idiots, part 4: AWC never says die

How long would you keep emailing a prospect who had expressed interest in your services?

In the case of AWC, it’s three years and counting.  When I was starting www.findmymusicteacher.com, I looked at a variety of possible web designers and programmers.  Although I went with a different bidder, AWC continued – and continues – to follow up with me by email, on an average twice per week.  As somebody who has a habit of giving up when I don’t seem to be making much progress, I can’t help but have a certain weird admiration for that kind of persistence.  No, they haven’t gotten my business; I haven’t even gotten around to writing back to them and telling them that their service is not required.  (Yes, I know that begs the question why do I have time to write a blog about it?)  I also realize that the emails I get from them are undoubtedly automated; not the work of an impassioned copywriter who will stop at nothing to win new clients.  But the lesson is the same: enough persistence will get you noticed, one way or another.

A friend of mine told me that his dad always said, if you hang around outside a night club long enough and ask every girl who comes out if they’ll sleep with you, eventually one will say yes.  You’ll probably get smacked in the face a couple of times, and perhaps have to deal with an irate boyfriend or two, but ultimately, stubbornness will carry the day for you.   Whether you’re trying to get paid or get laid, sometimes you just can’t take no for an answer.

So will I use AWC next time I need a site built?  Possibly.  How long will I continue to let myself receive their emails?  I don’t know.  How long will they keep sending them?  Can’t help you on that one either.  But even though they never provided the service about which I had originally contacted them, in their own unique way, AWC has inspired me.

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August 1, 2011

#19) Selling It Old School

A New York Times commercial shows people relaxing, enjoying the Sunday crossword puzzle; listening to the crinkle of the pages as they spread them out.  A telephone land line commercial shows a family, all talking on their own extensions, listening to their soldier son calling from the Middle East, allowing them to share the conversation in a way that a cellular phone wouldn’t allow.

I normally ignore or fast forward (thanks, Tivo!) over commercials, but I liked these two: they’re taking print media and land line telephones, two things that many people think are doomed, and finding new meaning in them.  They’re not necessarily saying that the traditional products are better than their modern counterparts.  They’re just reminding us that while modern inventions can make our life easier, sometimes the older way can have its place too.

Of course, singing the praises of the “good old days” isn’t exactly a new concept, but these ads place a new twist on it.  Often, the subject of a “good old days” take is something very obsolete, but here, we see them in their decline, not in their extinction.  I’m sure the makers of these ads know that, despite their best efforts, in this day, far fewer people will ever read the Times in its print form than online, and that mobile phones will be more popular than land lines.  But still, these ads aren’t letting their products go down without a fight, and I like that.