#106) Autopsy of an unfollow #1 and #2: SciBabe and The Sound

If there’s one thing that social media managers dread, it’s the loss of followers in the demographic that truly drives all popular trends: married white guys in their 40s, especially those whose blogs have dozens of views per decade. Because I fit that demo, I’m introducing a new series of posts, outlining when and why I decide to unfollow various outlets on social media.

The first two casualties are 100.3-FM The Sound, Los Angeles’s leading classic rock station and Yvette d’Entremont, a science author who is known as SciBabe. I have no ill will toward either of these entities; both provide a service of value. I’m just tired of them.

What’s interesting, depending on your definition of the word, is that I decided to unfollow them for the exact opposite reasons. I was originally drawn to d’Entremont’s Facebook page by the intelligent way in which she stirred the pot, skewering fad diets and kooky health/lifestyle ideas (read: anti-vaxxers) put forth by celebrities. (The cartoon of a blonde in a lab coat and black thigh-high boots had nothing to do with piquing my interest). It’s always fun watching people freak out online when their beliefs are challenged and d’Entremont’s calling out of “Food Babe” Vani Hari and kale-based diets often made people do just that. Soon though, the novelty wore off for me. The occasional shared post of shot glasses made of chocolate-dipped bacon or in-depth analyses of the physics of the second Death Star’s destruction notwithstanding, ultimately I’ve found d’Entremont to be a one-trick pony. OK, we get it: the “natural/whole foods” industry has ulterior motives and people shouldn’t get all their information from mommy bloggers. Find some new material.

On the other hand, The Sound has a Facebook page that may be described as “Jack of all trades, master of none” or perhaps more accurately, “Squirrel!” Granted the page is a trove of useful* trivia on music history (did you know that January 15th was the anniversary of the Stones’ appearance on Ed Sullivan when they were forced to edit their newest hit and sing, ‘Let’s spend some time together’? More importantly…January 20th was the anniversary of when Ozzy bit the head off the bat!). Unfortunately there’s also a lot of preachy quotes–“He who knows best knows how little he knows -Thomas Jefferson”– and pandering to trendiness. I, for one, don’t care that Coldplay has tapped L.A. Phil conductor Gustavo Dudamel to lead the Youth Orchestra of Los Angeles to accompany them at their Super Bowl appearance. (Don’t get me started on anything Coldplay, much less the fact that they are going to be playing the Super Bowl.) The final straw was when the page posted a video of a puppy trying to walk down a stair case (“Adorbs!”)

Ranting about the shortcomings of social media is certainly a first world problem, but considering how many businesses and personalities rely on these channels, it’s only natural for them to want to know how effective they are. Too much ADD (even for me, which is saying a lot) or too much predictability and I check out. I wish both SciBabe and the folks at The Sound nothing but success and happiness, but their pages have both run their course for me. Until things change, I can be found curating the bacon for my shot glasses.

*D-Theory’s definition of useful: obscure and only truly useful if you want to win a late night bar room bet

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