#39) Learning from idiots, part 4: AWC never says die

How long would you keep emailing a prospect who had expressed interest in your services?

In the case of AWC, it’s three years and counting.  When I was starting www.findmymusicteacher.com, I looked at a variety of possible web designers and programmers.  Although I went with a different bidder, AWC continued – and continues – to follow up with me by email, on an average twice per week.  As somebody who has a habit of giving up when I don’t seem to be making much progress, I can’t help but have a certain weird admiration for that kind of persistence.  No, they haven’t gotten my business; I haven’t even gotten around to writing back to them and telling them that their service is not required.  (Yes, I know that begs the question why do I have time to write a blog about it?)  I also realize that the emails I get from them are undoubtedly automated; not the work of an impassioned copywriter who will stop at nothing to win new clients.  But the lesson is the same: enough persistence will get you noticed, one way or another.

A friend of mine told me that his dad always said, if you hang around outside a night club long enough and ask every girl who comes out if they’ll sleep with you, eventually one will say yes.  You’ll probably get smacked in the face a couple of times, and perhaps have to deal with an irate boyfriend or two, but ultimately, stubbornness will carry the day for you.   Whether you’re trying to get paid or get laid, sometimes you just can’t take no for an answer.

So will I use AWC next time I need a site built?  Possibly.  How long will I continue to let myself receive their emails?  I don’t know.  How long will they keep sending them?  Can’t help you on that one either.  But even though they never provided the service about which I had originally contacted them, in their own unique way, AWC has inspired me.

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