#19) Selling It Old School

A New York Times commercial shows people relaxing, enjoying the Sunday crossword puzzle; listening to the crinkle of the pages as they spread them out.  A telephone land line commercial shows a family, all talking on their own extensions, listening to their soldier son calling from the Middle East, allowing them to share the conversation in a way that a cellular phone wouldn’t allow.

I normally ignore or fast forward (thanks, Tivo!) over commercials, but I liked these two: they’re taking print media and land line telephones, two things that many people think are doomed, and finding new meaning in them.  They’re not necessarily saying that the traditional products are better than their modern counterparts.  They’re just reminding us that while modern inventions can make our life easier, sometimes the older way can have its place too.

Of course, singing the praises of the “good old days” isn’t exactly a new concept, but these ads place a new twist on it.  Often, the subject of a “good old days” take is something very obsolete, but here, we see them in their decline, not in their extinction.  I’m sure the makers of these ads know that, despite their best efforts, in this day, far fewer people will ever read the Times in its print form than online, and that mobile phones will be more popular than land lines.  But still, these ads aren’t letting their products go down without a fight, and I like that.

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